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With Integrated Marketing Communication, organizations can compile different kinds of data into complete databases with customer information including, names and addresses, demographic data, lifestyle considerations, brand preferences, and buying behavior. During the busy holiday season, a toy company may want to tie in its products with a promotion. For example, General Mills and Nintendo hooked up to print Nintendo video game tips on 11 million fruit snack packages.
3. Advertising is paid, non-personal communication through various media by business firms, not for profit organizations, and individuals who are identified in the advertising message and who hope to inform or persuade members of a particular audience...
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