Marketing

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Title: Marketing

Essay Details:

Subject: Miscellaneous

Author: Gladys O

Date: March 20, 2015

Level: University

Grade: A

Length: 4 / 949

Essay text:

However, an organization within a certain industry may have its own view or definition by which marketing is defined. According to a column article by Dick Gorelick (1988), marketing is “systematic identification and seizure of business opportunities…the formulation and credible communication of corporate differentiation.” As both definitions are worded very differently, the concept of marketing is very similar and apparent between the two. In personal light of the marketing terminology, marketing can be defined as the underlying function of an organization by which current and potential customers are identified when creating products or services to meet customer needs...

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