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Essay text:
The marketer adjusts or tackles the situation, aiming to get more success. Science at the other hand is merely information which could be important for knowledge but not for customer’s attention.
R.S.N.PILLAI & BAGAVATHI (Modern Marketing, reprinted 2001, P) ‘As an art, it creates profits to firm, creates interests in the mind of users and develops the standard of living as one likes’. Its well known fact that consumer of today’s time has many alternate option. Since world is driven with perfect competition market, manager should use more of their intellectual idea and creative thought...
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