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In the research that I conducted, I noticed many similarities in all the texts that I read. In this paper I am going to explain what a market segment is, and then I am going to explain on how to target a certain segment for a particular product.
When looking at a market segment, we need to identify what one is, Joe Marconi in his book Creating the Marketing experience defines market segments as “Aggregating perspective buyers into groups that have common needs and will respond similarly to a certain marketing action.” He further explains that market segments are relative homogenous collection of potential buyers...
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