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I will also explain the components of the marketing mix and how Kudler should determine the products they want to offer and determine how the pricing should be in relation to competitors. I will then discuss what the term place means in terms of a catering service and how they might promote this new service. Finally, I will describe how technology is affected by the target market and if the plan for the new catering service goes through, how it will go together with the new decision to use local organic growers.
By definition, "marketing research is the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions," (Kerin, Hartley, Berkowitz & Rudelius, 2006 p...
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Common topics in this essay:
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