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The marketing plan was simple and had no contrast to its competitors. This traditional marketing plan was interesting and to me, never boring. I am not a beer drinker but these commercials will always be memorable and associated with the brand name Budweiser beer. The marketing department for Budweiser did not involve all aspects of the organization. From my perspective the commercials was developed from an advertising perspective only. Meaning that, Budweiser beer may consult with an advertising agency to develop a commercial that would attract beer drinkers and keep them interested by seeing the main characters (the frogs) interact with one another, while promoting beer...
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