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Essay text:
introductory, growth, maturity, and decline.
Market Identification
It is claimed that every product has a life cycle. It is launched, it grows, at some point, may die. But the termination may not always indicate the end of the cycle; it can be the end of a micro-entrant within the grander scope of a macro-environment. The auto industry, fast-food industry, petro-chemical industry, are just a few that demonstrate a macro-environment that overall has not terminated even while micro-entrants over time have come and gone.
A fair comment is that - at least in the short term - not all products/services die...
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