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. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11
Three Crucial Marketing Frameworks . . . . . . . . . . . . . . . . . . . . . . . . . .15
What is a Brand? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20
Top 12 Ways to Revitalize a Brand . . . . . . . . . . . . . . . . . . . . . . . . . . . .21
The Basics of Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Evaluating an Ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25
The Medium is the Message . . . . . . . ...
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