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Essay Details:
Essay text:
Analysing market opportunities from the explicit and implicit data surrounding us.
2. Developing market strategies in which strategic options are based upon organization's objective, strengths and weaknesses.
3. Shaping the market offering so that the chosen strategy is translated into a complete offering to the targeted customers.
4. Managing and delivering marketing programmes in which the product is delivered to the market place.
Once the opportunity is identified the market analysis should demonstrate why the target market chosen is more favourable than other segments since the company will be investing its limited resources in marketing to that target market...
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