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Fortunately, the long, late night hours of operation will help Excalibur lend itself to multiple segment appeal. Our market segmentation scheme allows some room for estimates and nonspecific definitions.
1. College Students--By creating an environment that is appealing to college students, we secure a natural progression between the student and the young professional. Through word of mouth, Excalibur expects an increase of five percent annually from this segment.
2. Tourists and Business Travelers--More and more business and travelers and tourists are finding themselves in Atlanta every year as is made evident by the increased demand and subsequent expansion of the local airport...
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