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One example is "phony discounting where retailers present fake percentage markdown from suggested retail prices that are imaginary or artificially inflated" (472). The customers are mislead into thinking they are actually receiving a bargain.
Use advertisements to manipulate people is sinister because "normal" people's freedom to choose freely is taken away. The important thing to remember is that it is not what was said and or done by the advertiser, but how a person (people) respond to what is trying to influence them. It is somewhat like lying, but it is the truth stretched out so far that it never seems to reach a lie...
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