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The company set up a wind farm in Altamont Pass, California. Crisis struck with the occurrence of an accident at the wind farm. Every organization should have some type of plan in place to be ready if a crisis hits. Not every crisis can be planned for, but it makes things easier to deal with, if an organization has given some thought and planning as to how to manage one.
Proactive Planning
To be able to manage a crisis using PR you need to have a proactive plan in place before a crisis strikes. Proactive planning is "a way of looking at a system's operation which views its productive and commercial interactions with at least its immediate suppliers and its immediate customers" (www...
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