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Most of these situations are characterized by a sense of negativity, stress, chaos and confusion in the team members. The people connected with the situation create improper and distorted perceptions about the outcome of the situation, and about the competence of the people handling the situation. This line of thinking demotivates them, which further results in more chaos and confusion. Thus, a cascade effect takes place and the situation becomes more critical to handle.
Crisis communication is the process of managing the strategies, messages, timings and distribution channels necessary to communicate effectively with the people inside and outside the situation...
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