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Essay Details:
Essay text:
Interviews were carried out with the assistant marketing manager Sandra Adel and the distribution manager Yasser Hashem. Aside from the print magazine there is an online one and another Arabic magazine "Kelmetna".
II-Body:
1) External environment:
a) General:
From the general environment in the external environment the economic and political dimension are considered to be the most two influential dimensions on the organization. The economic dimension affects a lot of decision in the organization including day to day business especially that the economy in Egypt is unstable. For example when the Egyptian pound was floated and the price of the dollar increased the costs of printing in the magazine increased and the price had to be increased like wise which had a huge effect on the overall organization and customers...
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Common topics in this essay:
- Customer & Supplier Requirements
- Printing A Success Story
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- indirect terms
- Sahara Review
- Printing Methods
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