Management

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Pre-written Papers:

Title: Management

Essay Details:

Subject: Miscellaneous

Author: Bennett B

Date: May 5, 2015

Level: University

Grade: B

Length: 2 / 367

Essay text:

CPIL has recently launched toothpastes with cooling crystals MaxFresh Citrus Blast which would help it to gain market share in the freshness segment (Competitor HUL’s Close up), which is the fastest growing toothpaste segment In the premium segment, there are only two key players i.e. Colgate and HUL. The company does not face any significant competition in this segment since HUL has increased its focus on ready to eat business. Moreover in rural markets, the key growth area for a low penetration product like toothpaste, HUL with its Pepsodent brand does not pose any significant competition...

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