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Essay text:
It needs to include a long-term and short-term growth plan, and new branding strategies that tie into Advertising, eventually being emulated by the European divisionof Becel.
The Goals and Objective Include:
? Sales Growth
? Maintain Market Leadership
? Venturing into new market segments
? Educate consumers about eating healthy
Sales and revenue growth are always at the top of the "goals" chart when it comes to the Senior Management yearly review. The question is, what strategies can Becel put into place to gain a higher proportion of their current target market? Their biggest competitor being butter, holds 50% of the Spreads Market share...
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