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Luxury fundamentally revolves around experiences and service. Luxury marketing is becoming particularly important in emerging economies like India, where the new rich want to announce themselves and the old rich want to separate themselves.
Luxury Brands
Leading Brands of the World aims to effectively communicate the unique essence that is embodied in every brand to those in the brands target audience. A prominent shift that is taking place in luxury markets today from 'Old world luxury charm' to that of 'New world luxury charm' reflects the challenges that luxury brand marketers could face if each luxury target segment is not correctly addressed...
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