Lucas Foods Case Analysis

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Title: Lucas Foods Case Analysis

Essay Details:

Subject: Miscellaneous

Author: Betty P

Date: April 20, 2015

Level: University

Grade: A

Length: 2 / 305

Essay text:

Lucas Foods has a growth potential of 960,000 cases or $11,500,000 in volume by expanding throughout Canada, compared to 43,000 cases or $520,000 in volume by maintaining the status quo and only remaining in Alberta. They must expand outward for their company to grow but Option C is not feasible because Lucas Foods does not have the production capacity to expand into both markets. It is also the most risky and expensive option.

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