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The relaunch of the soap in 2002, 2004 & again in 2006 have been turning points in its history.
In 2004, Lifebuoy’s product offering was revamped with contemporary packaging and an upmarket look. While that went down well with existing users, new users were still elusive; they continued to perceive the product as a ‘cheap soap for poor people’. That perception had to be changed without alienating the Lifebuoy loyalists. The objective for HUL was to launch a campaign that helped the soap shed its old-fashioned image and gain an entry into two million urban households.
A survey by HUL showed that mothers stop kids from indulging in activities that are unhygienic...
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Common topics in this essay:
- Facts About Soap Bubbles
- Launch Of Dove Soap
- Lifebuoy
- Soap Industry
- Soap head church
- Lifebuoy- Soap of India
- One Life to Live (soap opera)
- Soap Operas - Sociology Of The Media And Popular Culture
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- soap making
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