Lidl Netherlands

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Pre-written Papers:

Title: Lidl Netherlands

Essay Details:

Subject: Miscellaneous

Author: Don K

Date: January 7, 2011

Level: University

Grade: A

Length: 9 / 2619

Essay text:

Vanaf 1977, onder leiding van Dieter Schwarz(de zoon van Dhr. J. Schwarz) gaat de onderneming zich mee focussen op de zogenaamde discount-markten, grotere supermarkten en ‘cash and carry’ groothandel concepten. De eerste Lidl winkel opent in 1973, wat een kopie was van het concept dat de Aldi reeds gebruikte. Tegen 1977 heeft (de winkel) Lidl 30 filialen. Het probleem van Dieter Schwarz was echter dat hij de naam Lidl wegens rechten niet zomaar mocht gaan voeren. Zijn eigen naam zou vrij vertaald worden naar ‘Zwarte markt’, iets wat vanzelfsprekend niet een goede perceptie van de klant op zal roepen...

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