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(http://www.csupomona.edu/~jvgrizzell/best_practices/bctheory.html)
According to Lewin, the first step in the process of changing behavior is to unfreeze the existing situation or status quo. The status quo is considered the equilibrium state. Unfreezing is necessary to overcome the strains of individual resistance and group conformity. Unfreezing can be achieved by the use of three methods. First, increase the
driving forces that direct behavior away from the existing situation or status quo.
Second, decrease the restraining forces that negatively affect the movement from the existing equilibrium...
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