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Know what you're trying to achieve. · Write down some specific aims for your influencing. If possible, make these aims measurable. · These may be related to a specific issue that has arisen within the community, or it may be seeking to change more general values and behaviours. Don't overload with issues - it's better to focus on one or two and achieve something, than make little progress against a broad agenda
2. Decide on your audience and message. · Who are the people who hold the key to achieving your objectives? This may include those with formal responsibility (councillors and MPs) , those who can influence them (respected thought leaders and influential organizations) and influential channels such as the media...
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