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They had big ideas whose time had come. When they attracted followers, they did so because they offered meaning and hope. And they believed in what they were attempting to achieve, implicitly and unquestionably.
? For example, Sam Walton in the early days of Wal-Mart knew that he wanted to create an organization that would be the #1 discounter in small town America
? Jack Welch set his sights firmly on GE being the #1 or #2 in each business sector that they operated in.
? Walt Disney just wanted to 'make people happy'.
Three characteristics in particular are evident with these stated aims. They are:
? Simple
? Challenging
? A meaningful end result
These leaders avoided being too precise, because they wanted to give themselves, and their followers, lots of room for innovation and creativity, lots of 'elbow room'...
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