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First factor analyzed: The first issue is whether FDF's cheeses and FV's wines are "closely" related goods.
Two goods are "closely related" if they are complementary, they have similar uses and functions, or if they are sold to the same class of purchasers. AMF, Inc. v. Sleekcraft, 599 F.2d 341, 350 (9th Cir. 1979).
In Surfvivor Media, Inc. v. Survivor, 401 F.3d 625, [JUMP CITE] (9th Cir. 2005), the plaintiff was selling a wide range of beach products (from sunscreen, to t-shirts, to surfboards) and alleged that defendant's placement of its mark on the same kind of merchandise infringed plaintiff's own trademark...
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