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It was aimed to destroy the old established ways of thinking and support creativity. De Bono claims that creative thinking is something what can be learnt (or at least improved) by everybody.
“Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.”
The lateral thinking offers alternatives to conventional cognitive processes. De Bono described the brain as (a) a self-organizing system and (b) a self-maximizing system.
a/ Self-Organization The first feature, self-organization, is the pronounced tendency of the brain to make sense out of the data provided to it by the sense organs...
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