Land Rover Case Analysis
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Title: Land Rover Case Analysis

Essay Details:

Subject: Miscellaneous
Author: Lester P
Date: May 10, 2016
Level: University
Grade: B
Length: 3 / 805

Essay text:

and near doubling of the Land Rover brand worldwide, LNRA is seeking to become the "world's premier 4x4 specialty company" through effective brand, product and retail strategies. LNRA's success hinges on making the correct positioning, marketing mix and retailing decisions. II. Problems and Recommendations LRNA needs to determine a positioning strategy for the Discovery and itself in North America to entice its two distinct target markets. LRNA is aware that it has two distinct target markets whose purchasing decisions are impacted by various drivers but also knows that factors such as quality, safety, reliability, comfort, off-road capability and aesthetics overlap...

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