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Title: LA Gear

Essay Details:

Subject: Miscellaneous

Author: Mindi M

Date: June 6, 2013

Level: University

Grade: B

Length: 7 / 1977

Essay text:

Tough competition from Nike and Reebok compounded with internal weaknesses has led to declining market share and low profits. To revitalize the brand, the company must take actions towards brand development. The company should create a new brand to represent the premium line. By divesting some of the men's shoe line, the company will be able to fund the marketing efforts to build brand awareness. The new brand will focus on the fashion strength of the company in a trend changing market. To manage these expectations, the company should invest in a production facility to have quality control measures in place...

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