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The new information will help management formulate strategies against factors that impede growth. Strategies can be a process that changes the entire culture of a company or directed at one particular factor. In the communications industry, AT&T is launching a new product called U-Verse. U-Verse is a technology that streams video through the phone lines. AT&T's fierciest competitor, Cox Communications, must gain loyalty by its current customers not to switch over to AT&T; therefore, they developed a strategy. The strategy is to gain trust and loyalty from its consumers by providing world class customer service +1...
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