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Essay text:
In this paper, the importance of research to the marketing strategy and tactics of Kudler Fine Foods will be justified. Competitive intelligence and analysis will play an important part in the development of the marketing strategy and tactics and the importance of it to the company. If there are any additional areas of research needed, this paper will identify those as well.
Marketing Research
As with any company trying to make a profit, it is important to have a plan. It is also important if that plan makes the company aware of what needs to be done to be successful. In doing market research, the things needed to be successful can be identified through surveys...
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