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These findings are supported by Kudler's entrance into two new markets, catering and organic produce, and the requests to IT for an interactive website. Kudler will need to implement this strategy fully and must make some decisions in terms of restructuring the company. Lastly, the organization needs to implement processes to monitor the market and realign the strategy with the ever-changing environment.
Porter's Model and IT
"Some studies show that more than 90 percent of executives surveyed strongly agree that IT can facilitate a strategic advantage that has a significant impact on profitability and even survival of their organizations" (Turban, Rainer, & Potter, 2003, ch...
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