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Closest competitor is Amazon.com; nevertheless, the firm's cumulative profits remain negative since inception.
3. eBay’s revenue generated through listing service, whether or not a successful transaction occurs.
4. Sustenance, growth and profits through global diversification.
5. PayPal, a secured online payment system was acquired by eBay, which account for more than 50% of payments at eBay.
6. PayPal threw Citibank’s C2IT and Yahoo’s PayDirect out of business by 2004; Thus generating more profits per transaction.
7. Continuous upgrade and adaptation to technological and security needs has made a eBay a safer and trusted “market place”...

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