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With this funding in place, Krispy Kreme set future goals to expand from 144 to 500 stores within a 5-year time frame, while also taking the company international. With this expansion in process, the company rapidly grew in sales from $220,243 (in 2000) to $665,592 (in 2004). The closest competition to Krispy Kreme is Dunkin Donuts, which actually is not as similar as one may assume. The majority of Dunkin Donuts sales are from their coffee; while Krispy Kremes glazed donut still holds 60% of their sales volume. One unique difference that puts Krispy Kreme at an advantage in their industry is the experience that comes with a visit to their "factory stores"...
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