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Shortly after, Vernon moved to Winston-Salem, N.C. and opened a business to cater to grocery stores. Not long after, people started requesting hot doughnuts and this is what started as Krispy Kreme. Vernon Rudolf passed away in 1973 with the company being sold to Beatrice in 1976. Disagreements between Scott Livengood (current CEO, President, and Chairman) and Beatrice arose leading to the purchase of Krispy Kreme for $24 million by franchisers.
Andy Serwer, Fortune editor thinks, “There’s 66 years of history here. It’s a product that people not only love, but understand” (Serwer, 2003)
Krispy Kreme’s Financial Health: Year Ending February 3, 2002
DEPRECIATION ANALYSIS
Depreciation is an expense that shows the reduction of the value of an asset due to usage or time...
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