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He quickly realized a new distrubtion strategy, and cut a hole in the side of his building to sell directly to his customers. Thus the Krispy Kreme's famous marketing message "Hot Doughnuts Now" had been born.
By the 1940s Krispy Kreme had grown into a small chain of family owned stores. As they continued to enjoy success Mr. Rudolph became concerned with the consistency of his product. Each store followed the Krispy Kreme recipe, but since they were all made from scratch, there were some variations in the doughnuts. So, Mr. Rudolph built his own mixing plant, and distribution network to deliver a dry mix to all of his stores...
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Common topics in this essay:
- Superior Stores
- Damage of "Big Box" Stores
- Department Stores
- Fighting the Big-Box stores
- KRISPY KREME DOUGHNUTS
- Krispy Kreme Doughnuts, Inc. (NYSE: KKD):
- Krispy Kreme Doughnuts, Inc. Investment
- Krispy Kreme Doughnuts, Inc.
- Krispy Kreme Doughnuts
- Krispy Kreme Doughnuts
- Market Analysis- Competition And Consumer: Clothing Stores
- Target Stores
- Wal Mart Stores Inc
- Wal Mart Stores
- Krispy Kreme Doughnuts, INC.
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