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In this category falls their luxurious cruise ship called Disney Cruise Line. Consumer products range from apparel, toys, books, magazine, and even electronics. In most malls, their sits a Disney Store in which licensed clothing, toys, DVD's, and games can be purchased. Lastly, the media networks are comprised of radio, television, games, internet, and cable. This allows for their brand image and product name to reach a broader market. Such great television shows like Hannah Montana and That's So Raven are broadcast on their own cable network channel.
To say Walt Disney Company is a leader in the entertainment industry would be an understatement...
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