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The overall goal of these sites are to reinforce the brand images portrayed by the companies' other advertisements, such as, television commercials, radio spots and print advertisement. Kellogg's does this by posting additional information about its products. New products are promoted in this site to entice those familiar with the Kellogg's name into trying new line extensions. Parents, those with illnesses or allergies, and exercise enthusiasts will find nutritional information about their favorite products. The site is easy to navigate through and does not bombard the consumer with overwhelming amounts of information in a cluttered manner...
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