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In the first half of 2008 Kellogg posted net sales of $6.6B or 10.4% better than the same period of ’07. The results were driven by Kellogg’s continued commitment to innovation, in-store execution, while absorbing the significant increase in cost.
Kellogg is the world’s leading producer of cereal and one of the largest producers of convenience foods[1]. With sales in over 180 countries, Kellogg's produces some of the world's most iconic and easily recognizable brands including: Keebler , Pop-Tarts, Eggo and Rice Krispies. As of FY 2007, the company booked 66% percent of its revenues in North America, 20% in Europe and the remainder in Latin America and Asia Pacific regions...
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