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John D R Leonard V Pepsico Inc

John D.R. Leonard v. PepsiCo, INC.

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Title: John D.R. Leonard v. PepsiCo, INC.

Essay Details:

Subject: Miscellaneous

Author: Nancy M

Date: November 18, 2014

Level:

Grade: A

Length: 5 / 1497

Essay text:

During this campaign, PepsiCo launched a promotional commercial intended for the ?Pepsi Generation,' in order to gain the largest possible response to help push their campaign. One such commercial shows a well dressed teenager preparing for school simultaneously advertising a t-shirt, leather jacket and sunglasses for various reasonable point values. As the scene shifts to the outside of a high school, the teenager from the beginning scene opens the cockpit of a Harrier Jet just as the words "HARRIER FIGHTER 7,000,000 PEPSI POINTS" appear on the screen. The plaintiff John Leonard viewed this commercial and then later attempted to purchase the Harrier Jet with the advertised "Pepsi Points" from PepsiCo but was denied...

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