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Title: Jmc articles

Essay Details:

Subject: Miscellaneous

Author: Max S

Date: September 27, 2014

Level: University

Grade: A

Length: 4 / 1046

Essay text:

That's where Don Pogany, DDB senior group creative director, got the idea for the Rubberband Man character in the latest ads for OfficeMax. Rubberband Man, played by actor Eddie Steeples, is modeled after the ad agency's own service center coordinator, Keenan Linder, 29. And that's OK with him. The character is the center of a signature commercial for a new OfficeMax campaign that started in January with the theme: "What's your thing?" Rubberband Man gets his name from the big ball of rubberbands he has on his push cart, spinning like a disco globe. The song playing in the background as he happily cruises the cubicles, tossing office supplies to co-workers: Rubberband Man , a 1970s hit by the Spinners...

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