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This has been their motto and the market to which they market to since the inception of the company in 1999. In the Cleveland market Jet Blue will be competing with 10 other airlines currently at the airport. Jet Blue is no stranger to competition. As a company with less than 10 years in business, they entered a very saturated and hypercompetitive market. With the recent passenger delay snafus and management changes Jet Blue has experienced, any expansion undertaking must be well thought out and planned though in order to mitigate potential failure. There are a few steps which Jet Blue has taken in the past and should continue to do in the Cleveland market to ensure success...
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