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Essay Details:
Essay text:
Her prior experiences with Wal-Mart and Target will ensure that JCPenney has an insight into their competitor’s marketability. Additionally, the hiring of the new Chief Executive Officer, Allen Questrom will give JCPenney upscale knowledge that will hopefully attract a new line of customers. Allen Questrom was previously of Nordstrom’s and Neiman-Marcus.
Weaknesses
A major weakness of JCPenney was the fact they previously had excess inventory on hand that was taking away from the bottom line. This excess inventory was not able to be sold quickly enough leaving the opportunity to make profits tied up in for long periods of time...
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