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In this realistic situation, a large company's CEO and CFO seemed not to grasp the nature of the system that was being built even though they had some idea about the type of computer functionality that was being produced. They acted as though they had commissioned an IT system, a stance that had not generated the necessary urgency and involvement by the sales force. The case did not fully explain details of the design and development efforts, but the real issues were not so much about building an IT system as about creating and implementing a new way to sell insurance. Saying that this case was about an IT system that had not delivered makes no more sense than saying that a mistake by an order entry clerk is a computer error or that the failure of dot...
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