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Coates, Jarratt and Heinz in their 1986 publication defined issues management as the “organised activity of identifying emerging trends, concerns or issues likely to affect an organisation in the next few years and developing a wider and more positive range of organisation responses toward the future.” In addition, Galloway and Kwansah-Aidoo defined it as a central concept in both academic and practitioner public relations literature. While Crane and Palese propose that issues management is “something that will enable organisations to perform in a way that will help them achieve their objectives – which in this field, often have to do with protecting the organisation’s image or reputation”...
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