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It has contributed to both customers and suppliers quality of life by selecting profitable customer satisfaction as its sole objective. Marketing is not full of holes, but a management process that has helped generate wealth and satisfied millions of customers for the most part of the 20th century. It can do even better in the 21st provided practitioners and scholars do not lose faith and focus.
Discussions of marketing without a doubt include reference to the ethics involved in marketing sports and sports personalities. While much of the discussion is focused on the suitability of using sports personalities as role models in marketing to children and teenagers, a greater concern is the dramatically increasing trend towards the use of ambush marketing techniques...
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