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Essay text:
Third World states). Schiller defines "cultural imperialism" in as "the spread of a culture of capitalism" in which a economically denominate culture will create ?structurally imposed needs'(Tomlinson, 104). Tomlinson proposed that "these needs are not necessarily all the expression of subjectively experienced needs and desires, but may be need imposed on agents by the conditions in which they live." (Tomlinson, 133) MNCs and other components of the "core" employ mass-media as the vehicle for corporate marketing. This marketing campaign will "create audiences whose loyalties are tied to brand named products and whose understanding of social reality is mediated through a scale of commodity satisfaction...
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