iphone

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Title: iphone

Essay Details:

Subject: Miscellaneous

Author: David B

Date: January 4, 2015

Level: University

Grade: A

Length: 12 / 3508

Essay text:

For other companies, not providing enough information for new products might be a death wish, however, Apple understood that their following was so great, that limited teasers of their new iPhone would only generate more buzz and eventually more sales. This strategy paid off for Apple. David Yoffie, professor at Harvard Business School, said that Apple generated the equivalent of four hundred million dollars in free publicity. It isn?¦t that Apple was the first to integrate a MP3 player into a cell phone; rather they were able to build on their reputation of outstanding, quality electronics, coupled with better technology, to create a product that was sure to please...

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