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Gaining the competitive advantage hinges on a well designed global strategy. The McDonald's brand, for example, has achieved solid growth in its international division for the past fifteen consecutive years. Its international division now accounts for almost sixty percent of corporate profits. The McDonald's global success story is set in an aggressive growth, competitive standard-cycle market and hinges on a strategy that includes a market-leading multi-domestic strategy that includes careful external environmental scanning, innovation, and tactical competitive action that builds on its core competencies...
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