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Situation analysis is often termed the "three c's" and refers to three major elements: customers, costs and competition." The Problem or Opportunity Statement is described in the White Paper Defining the Problem: The Critical Step to Realizing Opportunities (University of Phoenix, 2006) as "developing a problem statement which will enable a leader to create value" and involves 5 steps: 1) Scan the environments thoroughly with the intent to move forward and create value, 2) Turn problems into opportunities, 3) Write a statement that allows for many possible solutions, 4) Make the statement motivational and 5) Make the statement clear and simple...
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