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The decision-making task is further complicated because of the sheer number of decisions we need to make in a marketplace environment characterized by consumer hyper-choice. I notice then whenever I or friends are searching for information on products or services. We use the internet to find that information, or sometimes, we use the reviews from other people we know that have used the product or service. So, if I'm considering buying a CD for example, and after I do some research and find out it's not very good, I won't buy it.
Judgment and Decision Making Insight
1. We often fall back on well-learned "rules-of-thumb" to make decisions...
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Common topics in this essay:
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