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Essay text:
The top firms in the industry make up approximately 20% of the entire industry.
? Prevalence of forward/backwards integration, channels of distribution, pace of process and product technology change
Answer: Some firms have tried to forward integrate into the food and beverage industry or the health club industry with little success. The Marriott ended up having to backwards integrate after trying to tap into the food and beverage industry when it wasn't profitable for them. Technology change is not occurring much in the industry. Some firms are beginning to try and open some special boutique chain hotels but they will not open until the next year...
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